Small Business Coaching Just Got Personal
Grow Your Business & Take Your Life Back
“Tap the Potential really gets to know your business. They remember what you’re working on each week, and then they build on it. It’s personal.” – Stacy Lang, Lang Accounting Services
“Tap the Potential has a personalized approach to coaching. You’re listening to me vs giving cookie-cutter advice. You’re dealing with what’s important to me and MY business.” – Blake Moore, Moore Green

Tap the Potential Gets Results!
Within 30 days, we will help you free up 10 hours per week, go home at 5pm, and actually have a weekend where you can be present with your family – WHILE your business grows and runs well without you.
Give us 5 hours per week… 12 months to a fully unplugged 4 Week Vacation®
%
clients achieving promised result
Find More Money
in Your Bank Account Than Ever Before
%
INCREASE IN AMOUNT OF TIME OFF TAKEN BY OUR CLIENTS
Have More Time
for What Matters Most
%
increase in profit
Grow Your Profit
Not Just Your Revenue
%
INCREASE IN OWNER'S PAY
Pay Yourself More
Without Working More Hours
Net Promoter Score (NPS)
STRONG CUSTOMER LOYALTY, REFERRALS and HAPPINESS
Take Your Life Back
From Your Business
Small Business Owners Want to
Ditch the Hustle Culture.
At Tap the Potential, we believe work supports life, not the other way around! And our small business coaching keeps giving more and more entrepreneurs a personal path to stop hustling and start growing, all while having a great life.
We are on a mission to disrupt hustle culture by sending
10,000 entrepreneurs on a 4 Week Vacation® in 10 years.
Our Small Business Coaching Resources Have Been Featured in






Small Business Owners, Don’t Give up Your Life to Grow
If you’re like most entrepreneurs, you’re working long hours and sacrificing your health and time with loved ones, all for the sake of your business.
Meanwhile…
You feel like your business is running you.
You’re trying to figure things out on your own, for years, without seeing results.
You think the dictionary should have your picture next to the word burnout.
You’ve forgotten what it’s like to dream.
You know where you want to be but can’t see a clear path to get there.
And yet, it doesn’t have to be this hard!
What If Small Business Coaching Helped You Create A Different Future?
Your Business Creates Sustainable Profits
Tap the Potential’s Small Business Coaching Solution
can help you build a BETTER BUSINESS, so you can have a BETTER LIFE.
What Makes Us Unique
Sustainable Profitability
We provide a customized path to design your business to give you life instead of take it.
Coaching Culture
We teach you to work from your strengths. Be a gift from your gifts! And concentrate on activities that generate $10,000/hr.
Growth Mindset
Our coaching is grounded in psychological principles. We know how to quickly get you through challenges and obstacles that may have had you spinning in your wheels for years.
Business Plan
We’ll create a business plan that supports your life vision. Most business coaches and consultants focus on growing revenue with little to no attention on your personal life. We focus on building a profitable business that supports your life.
Hiring the Best
We support you in building your team of A-Players with our How to Hire the Best program.

For our clients in the Better Business, Better Life Program, we’ve eliminated
“Sleepless Sundays”
Countless Hours of Struggle
Hundreds of Thousands of Dollars of Debt
While we’ve
Dramatically increased pride and joy of being in business
Added millions of dollars in profit to our clients’ businesses
Helped our clients experience countless days of unplugged vacation
Improved marriages
Brought countless smiles to children's faces as their Moms and Dads enjoy better quality time with them
Isn’t it time?
We Coach Small Business Owners Like You.
Take the Better Business Better Life Assessment
Your business is growing. You’re working extremely hard (we both know you can’t keep going like this!)
What’s more… you really want to be more profitable.
You’re tired of spinning your wheels and want to know what to focus on next in your business.
Invest 14 minutes with us and we will show you a personalized list of $10,000 an Hour activities that will make the biggest impact for you to free up your time, regain your sanity, and be more profitable. Plus, receive a signed copy of the 4 Week Vacation® book.

#BusinessOwnerLife One Year From Now

Status Quo Business
The world is constantly moving forward. And that’s why it can feel like you’re getting behind, even if you’re doing the same activities.
- The burnout is real!
- You’re still working in every part of your business.
- You’re exhausted.
- Cash is scarce, and you’re borrowing more to make ends meet.
- Your family feels the strain of the business more than ever.

Thriving Business with the Tap the Potential Team Backing You
There is a better way to build a better business you love that supports a better life you’ve designed.
- You love your clients and your business again!
- You’re taking vacations and spending more quality time with your family.
- You’re a better leader than ever.
- Sweet dreams are back again.
- There’s plenty of money in the bank!
You have supportive peers in your network cheering you on as you move forward.
Small Business Coaching Can Fit Your
Personal Business Journey
The Coaching Investment
Small business coaching that works is not an expense. It’s an investment!

Generate an Ongoing ROI
Working with Tap the Potential has been an invaluable experience for my business. The team provides unmatched clarity and problem-solving skills, ensuring that every piece of advice is not only insightful but also directly applicable to my growth. What stands out the most is the return on investment—every dollar spent has been justified through tangible results. It’s not just about enjoying the coaching sessions, but seeing real, measurable growth in my business. The structure, transparency, and expert knowledge of the coaches make it easy to trust the process. I appreciate the seamless integration of different business areas like Profit First and Pumpkin Planning, which have been crucial in my business’s progress. Plus, the ease of scheduling and having spot coaching included without additional costs are huge benefits that set Tap the Potential apart from other programs. I highly recommend them to anyone serious about seeing a return on their investment in coaching.
Sarah Martin
Cabin Works

Become a Better Leader
Working with Tap the Potential has completely transformed my leadership skills. Before, I was a competent technician, but now I feel like a true leader with a clear vision for myself and my business. The structured systems and practical guidance have been instrumental in my growth. I’ve gone from feeling unsure about leadership to confidently stepping into the role, and I’ve seen my leadership skills elevate from a five to a solid seven or eight. This journey has been about more than just business—it’s been about emotional and personal maturity, too. I now recognize what’s working and what’s not, and I have the confidence to make better decisions. Tap the Potential has truly empowered me to become a better leader.
Adam McKee
Contemporary Woods

Think Like an Owner
Working with Tap the Potential has fundamentally shifted my mindset from simply working in my business to truly thinking like an owner. The individualized approach and consistent support have pushed me to step back and focus on the bigger picture, ensuring that I’m not just running a business but leading it strategically. This coaching experience has been crucial in helping me prioritize working on my business, allowing me to take on a more presidential role with a clear focus on growth and sustainability. The camaraderie within the community and the emphasis on accountability have made me feel supported at every step, empowering me to make decisions with confidence and clarity. I can honestly say that Tap the Potential has transformed the way I think and operate as a business owner.
Blake Moore
Moore Green

Work From Your Strengths
I thought I was a good boss. I thought I was a great business woman. But my staff seemed to hate me and my stress level was through the roof. After being with Tap the Potential, I have assembled an A-team staff who works from their strengths, loves their jobs, and has decreased my stress by 90%.
Dr. Nancy Trimboli
CEO, Trimboli Chiropractic
Meet Your Business Strategy Consultants & Workshop Leaders

Dr. Sabrina Starling
The Business Psychologist®
Author of How to Hire the Best and
The 4 Week Vacation®
Dr. Sabrina's Bio
The third generation in her family impacted by entrepreneurial hustle culture, Dr. Sabrina is transforming the story of success from long hours and grinding it out to work that supports and enhances life.
Hustle culture often means sacrificing our health, well-being, and relationships, all for the sake of success. Dr. Sabrina’s research shows this leads to burnout and pain in our relationships. There is a better way. Work supports life, not the other way around!™
Dr. Sabrina is revolutionizing the workplace with concepts like Work Supports Life™, 4 Week Vacations®, $10,000 an-hour activities, 25-hour workweeks, and unlimited vacation and sick time in highly profitable businesses winning the war for talent. She inspires transformation in a world where work often overshadows life, sharing insights from her ongoing research with over 650 entrepreneurs and their high-performing teams.
Featured in Forbes, Entrepreneur.com, and Thrive Global, Dr. Sabrina is the founder of www.tapthepotential.com and the globally top-ranked Profit by Design Podcast. Listed in The Daily Hustle’s Top 50 Entrepreneurs to Watch in 2022, Dr. Sabrina is passionate about sharing the Work Supports Life™️ message with entrepreneurs and their teams.

Melissa Kay
Lead Strategist, Certified Dream Manager and Profit by Design Co-host
Melissa's Bio
Melissa Kay is a Certified Life Coach, Certified Director of Operations and Marketing, and has worked for Tap the Potential since 2019. She served as a corporate Director of Operations for 18 years. Lovingly referred to as “a force of nature” Melissa is always up for a challenge and turns her biggest obstacles into opportunities. Melissa opened an Etsy shop in 2012, and within nine months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet she quickly fell into the survival trap, working seven days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and spending little time with family and friends. She sought after the sweet spot of her business, and made another pivot.
Recognizing the need of small business owners to free up their time and develop systems for their business, she embraced the role of a business strategist. It became her burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most. As a Certified Pumpkin Plan Strategist, she helps business owners to identify their vision and strategy to break out of the survival trap to succeed personally and professionally. Melissa loves Pumpkin Planning so much that she also trains strategists for Pumpkin Plan Your Biz.
Melissa thrives in helping leaders see their potential, think outside of the box, and dream big! Her training as a Chief Question Officer empowers her to bring out the best thinking, collaboration, action, and results using the Q-Work Approach, a system that optimizes engagement, productivity, communication, collaboration, innovation, and results for individuals, teams, and organizations.
Her favorite thing about working with Tap the Potential is hearing testimonials from our clients sharing how our Better Business, Better Life coaching program has helped them show up better in life and with their families. (And getting to work with the best.team.ever.)!

Kaitlyn Beaver
Success & Connect Team Lead
How to Hire the Best Strategist
Kaitlyn's Bio
While working closely with entrepreneurs, she has seen how burnout, employee disengagement, outdated systems, and toxic workplaces can negatively impact their organization’s profitability, infrastructure, and growth. After years of supporting non-profit leaders, it became her passion to equip them with the tools and support they need to focus on what matters most- the people they’re serving.
Kaitlyn has years of experience as a Career Coach and Digital Media Producer for a national workforce development company. She recognizes the need for ongoing education, training and development to curate a positive workplace culture, retain top talent, and inspire innovative solutions to problems. She has first-hand experience building small but mighty teams, providing training needed for success, and cultivating a collaborative culture.
Kaitlyn thrives in helping leaders identify their goals and connect them with right resources and coaching they need to achieve personal and professional success. Her mission to put people first, make an impact, and lead with curiosity helps leaders tap into their potential and acheive desired outcomes for their life and business.
Her favorite thing about Tap the Potential is getting to see the impact leaders are making within their families, businesses and communities. She loves seeing our consulting team in action, making a difference in the lives of others.
Build a Better Business so you can Have a Better Life
Our small business coaching plan for your business success.
Assess
Take the Better Business Better Life Assessment. We start with identifying where you are in your small business journey.
Build
Once we know where you are, we build your custom business growth plan to get you where you want to go.
Celebrate
Winning is more fun when you’re winning together. We’re here to track your successes and celebrate big when you get there!

My small business is different. Will coaching work for me?
We walk with you. Our coaching is personal. You won’t just watch videos and follow a plan on your own.
More than sales. Most coaching programs focus only on sales. We will help you increase your sales! AND we have a holistic program to help you with every aspect of running a business.
“
One of the most valuable aspects of working with Tap the Potential is their ability to connect me with the right resources exactly when I need them. Whether it’s a specific tool, a piece of advice, or a new perspective, they always have something up their sleeve to help me move forward that have made a tangible difference in my business.” – Adam McKee, Contemporary Wood
You get a custom plan! Tired of hearing just “follow the process” when your business problems are different? We tailor our plan to fit your unique circumstances. No more cookie-cutter, one-size-fits-all solutions.
We’re accountability partners. You don’t have to come up with what you want to talk about in your sessions. We help you follow the custom plan we create together.
“Working with Tap the Potential has been a game-changer for me, particularly when it comes to accountability. Unlike other coaching experiences where the direction is unclear, Tap the Potential provides a structured plan that keeps me on track and focused on moving forward. The accountability they offer is top-notch; they have a clear agenda that pushes me to take action. This approach has been instrumental in helping me stay disciplined and achieve my goals. I’ve truly seen a positive transformation in how I manage my business, thanks to their commitment to holding me accountable every step of the way.” – Summer Wilkinson, Leaf Book CFO Services LLC
You want one-on-one time! During our group sessions, you get one-on-one coaching where we give you feedback, AND you get feedback from your peers. AND when you need extra one-on-one attention, you get it!
You’re not just a number. You don’t want to be a way to meet someone’s sales target. We’ll let you know, upfront, if this coaching program is not for you. We succeed when you succeed. Your success is our #1 Key Performance Indicator. This is why our Net Promoter Scores consistently exceed 90! Over 80% of our clients choose to ascend to higher levels of our program after their first 12 months with us.
Tips to Take Your Life Back with our Profit by Design Podcast
414: How to Turn Payroll Into Your Biggest Profit Driver
What if payroll wasn’t your biggest expense, but your biggest profit driver? The most profitable business owners don’t focus on keeping payroll costs under control, but they help every person on their team create more value. The difference in...
413: The Hiring Mistakes We See Every Single Week
The hiring mistakes we see every single week have nothing to do with finding “good people.” We’ve noticed the same patterns over and over again: hiring too fast because you’re overwhelmed, settling because you need a body in a position, writing job...
412: What the Best Business Owners Do Differently
What separates the business owners who thrive from those who stay stuck? After coaching hundreds of business owners, we’ve noticed that those who create the biggest transformations aren’t necessarily the smartest, the busiest, or the ones working...
Small Business Coaching FAQs
Who is this for?
How long do I have to commit?
Changing the trajectory of a business takes time. While most participants see dramatic gains in the first 90 days, our custom coaching plan takes 12 months to experience transformation. Over 80% of our clients choose to ascend to higher levels of our program after their first 12 months with us.
What’s the small business coaching format?
Our Better Business Better Life program meets in a small group format, consisting of no more than 4 - 11 members in each group. In addition to your small group meetings, we also have one-on-one profit meetings, goal-planning sessions, and spot coaching meetings available.
How often do we meet?
How long before I see results in my small business?
Most of our coaching participants see results in the first 90 days. But the big changes happen over time. And that’s why we create 12-month custom coaching plans with you.
Imagine having an extra 10 hours a week!
You might chuckle at the idea of that, but I want to assure you we make that happen.
Time management is one of the first things that we focus on. We help you identify your $10,000 in our activities and help you set boundaries on what you should be saying no to, as well as help your team create those systems, so you easily get back 10 hours a week or more.
We have many business owners within six months who are easily able to not only shave 10 hours, but have a short work week, possibly even that 25 hour work week.
So it is possible.
Imagine what would you do if you could pay yourself an additional $50,000 this year.
$50,000 may sound unattainable, but I can assure you it happens all the time.
One of the first things we do when you join our Better Business, Better Life Program is we say, “hey, let's make some magic wand goals.”
Recently one of our businesses that joined has 3 owners. They said they EACH would love to double their pay for the year. Then they said, “but there’s no way this can happen. We actually exceeded that goal with them within 12 months!!
So it can be done and it's incredible and we teach you how to profit first your business. So it's achievable.
Imagine what you would do if you ended work at five every day.
We challenge our clients to end work before five and they do. They shut those notifications off on their phone and are done and we will show you exactly how to do that, it's very achievable.
Imagine if you had an extra week of vacation.
One of our clients recently booked a trip to Italy! She is going to be able to fully unplug because we have supported her in building a team that can take care of things in her absence.
Imagine what's possible if you're working a 25-hour work week?
Time management is one of the biggest struggles our clients have.
Remember, limits force innovation and creativity.
When you work with Melissa Kay, our lead strategist and Chief Dream Officer. She will get you to open your calendar and share it with her on screen. She will support you in cutting hours off your weekly schedule. We have lots of episodes about this on the Profit by Design podcast. In fact, our entire team strives to stick to 25 hours per week.

Owning a Small Business Doesn’t Have to Mean Sacrificing
What Matters Most in Life
Our Small Business Coaching Helps you
Create a Business That Supports Your Life, Not the Other way Around.














“Working with Tap the Potential has been a game-changer for me, particularly when it comes to accountability. Unlike other coaching experiences where the direction is unclear, Tap the Potential provides a structured plan that keeps me on track and focused on moving forward. The accountability they offer is top-notch; they have a clear agenda that pushes me to take action. This approach has been instrumental in helping me stay disciplined and achieve my goals. I’ve truly seen a positive transformation in how I manage my business, thanks to their commitment to holding me accountable every step of the way.” – Summer Wilkinson, Leaf Book CFO Services LLC

