on the Bayou

Mastermind Retreat

Your chance to connect with top-level business owners, entrepreneurial thought-leaders and
small business game-changers

Mike Michalowicz, Roger Dooley
Sabrina Starling

Driving Extraordinary Loyalty for High Impact, High Profit

  • The typical business loses 50% percent of its customers in 5 years and 50% of its employees in 4 years.
  • It costs 5 times as much to acquire new customers as it does to keep existing customers.
  • It costs 150% of an employee’s salary to replace an employee.

Customer and employee churn are extremely costly, but you may not realize the FULL impact on your profit.

Consider this… if two businesses in the same industry generate the same revenue, the business with 5% less customer churn in a given year will be 25% to 125% more profitable than the other business.

Some small business owners are doing a few things differently...

These businesses have dramatically lower employee and customer churn. Profit tends to be 200% to 10,000% higher in these businesses than in the typical business.

What’s their secret?

These business owners are intentionally driving EXTRAORDINARY LOYALTY.

Imagine your business filled with raving fans, extraordinarily loyal to your brand, referring their family and friends, even standing up for your brand to the nay-sayers.

Imagine smiling every day that you go to work.

It’s fun to serve your top customers.

They keep coming back for more.

Your team eagerly serves it up to them.

Now imagine your team of super hero employees -- so loyal they would take a bullet for your business. They eagerly show up day or night to do what is needed to take care of your customers.

Every day your team surprises and delights you.

They go the extra mile.

You trust them.

You count on them.

They have your back and they know you have theirs.

How can you seed and drive extraordinary loyalty in your business?

Owners experiencing extraordinary loyalty from their customers and their team are doing just a few small things differently than the average owner. Yet, it’s these strategies that are producing extraordinary impact (and profit!).

Very few entrepreneurs truly understand the psychological principles that drive loyalty. Shortcuts don’t work.

What’s more... employee loyalty underpins customer loyalty. You won’t get loyal customers without loyal employees. The two go hand in hand.

Here’s your opportunity to discover what small changes you can make right now to unleash extraordinary loyalty among your employees, clients, and customers, AND take immediate steps to apply these strategies in your business.

At Breakthroughs on the Bayou you will learn from 3 cutting edge entrepreneurial thought leaders with specific expertise in psychology, neuromarketing, and driving profit in small business, while being immersed in a small, intimate, mastermind retreat with your peers.

  • You play BIG! The problem is, most people around you, don't get you.
  • Given that we are the average of the 5 people we spend the most time with, it's critical we surround ourselves with quality, individuals who bring out our BEST.
  • Here's your opportunity to up-level and build life-long relationships with people who get you.
  • These are the rare type of connections who are willing to invest in your success through support and honest feedback (and vice versa).

At Breakthroughs on the Bayou,

You'll strategize with the Best!

The Breakthroughs on the Bayou Experience

Designed by The Business Psychologist™, Dr. Sabrina Starling, this retreat experience is crafted to laser focus your attention on action steps customized to your business that generate the greatest impact.

Dr. Sabrina Starling is the founder of Tap the Potential. Unlike other coaching and training companies, Tap the Potential is renowned for it’s attention to impactful, actionable learning, specifically designed for entrepreneurial business owners eager to advance their companies, while dealing with the daily complexity of a growing business, juggling multiple responsibilities, and excessive demands on your attention.

Your Hosts

Dr. Sabrina Starling

Dr. Sabrina Starling, author of How to Hire the Best, loves transforming small
businesses into highly profitable Great Places to Work!

Dr. Starling holds a doctorate in counseling psychology from the University of Texas at Austin. Throughout her career, Dr. Starling has studied workplace morale, employee motivation and advocated for Psychologically Healthy Workplaces.

A licensed Provendus Strategist, Certified Profit First Professional, Peoplemap Facilitator, Board-Certified Coach and Professional Certified Coach, Dr. Starling goes to great lengths to bring the best training and programs to small business owners.

Dr. Starling works closely with industry leaders to bring Tap the Potential clients cutting edge business practices that work. She “keeps it real” by regularly interviewing successful small business owners to stay on the pulse of what’s working works in all business.

Dr. Starling is passionate about bringing small business owners together to share best practices and trigger powerful “A-Ha!” moments to move business owners forward.

Dr. Sabrina Starling brings 13 years of experience coaching hundreds of entrepreneurs to overcome the day-to-day struggles of business growth by developing a success mindset that propels them to higher and higher levels of success (and profitability). She has rolled up her sleeves and gotten in the trenches with her small business owner clients to apply her psychological expertise in helping them successfully deal with the greatest challenge small business owners face—finding, attracting, hiring and retaining top performing employees.

With her background in psychology and years of driving profit in small business, Dr. Starling knows what it takes to get exceptional performance and loyalty from your greatest investment -- your employees.

Dr. Sabrina

Fun Facts about Dr. Sabrina

Sabrina completed her PhD before the age of 30.

Sabrina is a single mother of two girls. She runs her business in 25 hours per week (most weeks).

Sabrina will not roll out any service to her clients without first experiencing success with it in her own business. She walks the talk!

Sabrina consumes business training and audiobooks while knitting. Her stash of luxury yarn is her favorite Key Performance Indicator.

Mike Michalowicz

Mike Michalowicz is the entrepreneur behind three multi- million dollar companies and is the author of Surge, Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours.

Mike is globally recognized as the guy who "challenges out dated business beliefs" and teaches us what to do about it.

Mike Michalowicz

Fun Facts about Mike

Mike launched three multi-million dollar companies before his 35th birthday.

Mike was awarded the New Jersey SBA's Young Entrepreneur of The Year when he was 26.

Mike sold his first company to private equity and his second firm to a Fortune 500.

Mike’s favorite food is chocolate chip cookies and he has a thing for '80s Hair Bands.


Roger Dooley

Roger Dooley is an author, international keynote speaker, and consultant. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, and customer experience.

Dooley is the author of the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (John Wiley & Sons), which has been translated into six languages. He writes the popular blog Neuromarketing columns at and He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing after the acquisition

Dooley’s work focuses on influence and persuasion with an emphasis on highly practical application of brain and behavior research. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.

The Persuasion Slide™ is a model created by Dooley that puts marketing and customer experience in an easy to understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behavior change topics, such as compliance with medical instructions.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Your client’s and employee’s mind is a vast potential resource.
Roger shows you how to tap it!


"It seems to be human nature to keep secret the things we attribute to our business success or give us an edge over other businesses. The strategies that Dr. Sabrina and Mike teach are life-changing concepts! We need to share these with other small business owners."
Mark & Linda Hunter Owners
Hunter’s Furniture & Appliance
"Sabrina facilitates me to have insights about my business and myself that no one else can."
Jeff McMenamy Owner
Teton Therapy PC Riverton, WY
"With Sabrina's help our profit has increased from $53,000 to $185,000, so we’ve more than tripled our profit in just a year’s time."
Chuck Parmely The Overhead Door Company of Riverton-Lander
Riverton, WY
"Mike had us engaged throughout. I heard nothing but compliment after compliment about him. Highly recommended."
David Clar
EO Western NY
"We got only positive feedback from all the attendees that we talked to…. Roger was very funny, very insightful and he perfectly set the tone for the rest of the conference."
Benny Briesemeister
BCR Conference, Hamburg, Germany
"He's engaging and always presents some of the most interesting and out-of-the-box material I have heard in the web marketing space. As a speaker, author and friend, Roger is top notch."
Laura Alter
Austin SEO Meetup

Slow down to
Speed things up!

Engage in high-level strategic thinking with other forward thinking business owners like you.

Don't be fooled… the magic happens when we slow down, rejuvenate and experience good conversation with quality people while enjoying world-renowned Cajun food!

Arrive in the

February 28


depart Saturday

March 3

(trade your cabin fever for the warmth of early spring in Central Louisiana)

What's Included:

All you have to do is purchase your plane ticket to Alexandria, LA. This all-inclusive retreat experience is virtually unheard of in the business world!

BONUS: The Breakthroughs BookClub

Upon registration, you will receive hardcover copies of Dr. Sabrina’s, Roger’s and Mike’s books:

Then...Bring your books with you to the Retreat to be autographed by the authors.

But wait, there’s more….

You get to participate in our Private Virtual Breakthroughs BookClub Discussions with the authors BEFORE the Retreat.

December: Join us for a Meet & Greet Breakthroughs BookClub Discussion with
Dr. Sabrina Starling, author of How to Hire the Best

Stop tolerating warm bodies doing just enough to get by and driving your best customers away...

Small business owners are hanging on to marginal, underperforming employees. Finding top performers feels nearly impossible. This costs small business owners hundreds of thousands of dollars annually. The consequences are devastating not only to owners, but to the local and statewide economies. Rather than accept ‘this is just how it is’, Dr. Sabrina Starling uncovers solutions to one of the biggest problems small business owners experience.

Extensive interviews with successful small business owners reveal the best hiring practices to attract top performing employees time and again. The strategies within work consistently across industries, even if you’ve struggled for years being understaffed.

Regardless of whether this is your first hire, or your twentieth, you will come away with proven strategies for finding and keeping top performing employees who become Profit Centers for your business (yes you CAN do this!).

Discover the steps you must take before your next hire (most owners overlook these); no-fail strategies to quickly attract your next top-performing employee; and the secrets to becoming an Employer of Choice, attracting a steady stream of top-notch applicants waiting for you to invite them to work for you the next time you have an open position.

"My team of A-Players came together quickly! With the launch of my new venture, I needed multiple sales team members. Using the strategies Dr. Sabrina taught me, I attracted 3 top-performing team members – I can’t believe how much easier hiring was this time around!" - Amanda Henry, Owner Rainmaker Marketing Solutions, LLC WyHomes & Properties

January: Join us for a Meet & Greet Breakthroughs BookClub Discussion with
Roger Dooley, author of Brainfluence

In Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing,

Roger Dooley has compiled 100 simple, actionable techniques to build your brand, win new customers, and close more sales – it's a mix of the all-time best ideas from his AdAge Power150 blog Neuromarketing and brand new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented in manner that is totally practical and free from scientific jargon.

Every marketer, salesperson, and business owner should read Brainfluence!

"You can never be too enchanting, so read this book to learn even more ways to change people’s hearts, minds, and actions. It’s always good to have some science behind your tactics." - Guy Kawasaki, author of Enchantment and former chief evangelist of Apple.

February: Join us for a Meet & Greet Breakthroughs BookClub Discussion with
Mike Michalowicz, author of The Pumpkin Plan

Who would have ever thought, that the key to explosive entrepreneurial success was held by pumpkin farmers?

Almost every pumpkin farmer grows ordinary Halloween carving pumpkins. Yet by tweaking their approach in small ways, farmers can grow giant, prize-winning pumpkins that get all the attention and press coverage.

In The Pumpkin Plan, Mike Michalowicz reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

"Every page, every chapter, as I read this book, I asked myself 'Michael E. Gerber, how come YOU didn't think of that?' Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you-entrepreneurs, business owners--read it! Do it Now!" - Michael Gerber Author of The E-Myth and Creator of The E-Myth Evolution

All Breakthroughs BookClub Discussions will be recorded if you are unable to attend live.

What will the Retreat be like?

This is not several days of meeting in an over-air conditioned conference room at a hotel. Dr. Sabrina Starling is hosting us at her home, The Entrepreneurs’ Retreat Center.

Breakthroughs on the Bayou Provides
What is Missing From So Many Other Events

Breakthroughs on the Bayou provides what is missing from so many other events – real “one on one” time and opportunities for conversations to take place to tap into the treasure trove of wisdom, experiences and resources other business owners can share.

For the last 37 years traveling to Board Meetings, Trade Shows, SBDC meetings, Chamber of Commerce, World Furniture Market, Buying Group meetings I began questioning the ROI or Return on Investment of going to these meetings and shows. They are costly – in time and financially. You are pumped up while there but after returning home become deflated when you realize you must spend thousands more to get the remaining puzzle pieces. Or, you need their ongoing coaching (call and report your status.)

Many times it is the same old Kool-Aid being served each year just in a different package. Many of these new marketing or personal improvements were cookie cutter concepts that are designed for all business owners and for all markets. These concepts came on with much hype, but fade fast. They burn vast amounts of time and money from unsuspecting business owners.

However, one of the greatest goldmines I found at these meetings was during meal times. Here you could glean tidbits of information from other business owners such as resources, contacts, success stories, and even horror stories while you ate breakfast, lunch and sometimes an evening meal. I wished many times we had longer meal times for these one on one conversations.

I had and still have so much to learn, and realized I needed to figure out how to fast track my learning. I realized I needed to learn from others—those who had been in the trenches, who had battle scars and stories to tell. I needed to learn from them what not to do. Once I learn this I could improve my odds of discernment by 50%.

Because of this I took advantage of the opportunity to attend Dr. Sabrina Starling’s Breakthroughs on the Bayous Retreat. I wanted a great ROI and I wanted input from the attendees. I volunteered to be on a “hot seat.” I had a concept that I wanted to bounce off of these business owners. They didn’t know me and I didn’t know them. They were from all walks of life and all parts of the country.

I felt this could be my first “walk about” to learn what others thought about my new Ppod concept. I wanted to see if there were any there who could see value and opportunity in this concept. I wanted to see if there were like minds or was I off track? I was looking for outside validation to move this project forward.

The real validation came one on one. During the break after my hot seat, we went on a walking tour of Sabrina’s property. Here the group was spread out and I had two different movers and shakers come and visit with me about my idea. They saw the vision and it’s potential.

At this retreat, these individuals and their experiences are treasure troves. Most are eager to share their knowledge. The key to this learning is to ask the right questions and then the hardest part – become a great listener. Ask a question, take a few bites of food. Then ask the next question.

Mark Hunter
Owner, Hunter’s Furniture & Appliance
Breakthroughs on the Bayou Retreat Alumnus

Is Breakthroughs on the Bayou for Me?

If so, Breakthroughs on the Bayou is for you!

Join us!

Our Guarantee

You will come away well fed with your soul nourished…full of powerful connections, new friendships,
breakthrough insights and terrific memories.

Laissez Les Bon Temps Rouler…
Let the Good Times Roll (while your profit soars!)

Video Testimonials

Donna Leyens

Attended the retreat, then doubled her business in 4 months!

Mike Bruno

Breakthroughs on the Bayou was extremely instrumental in my growth for 2017

2511 Seats Available

Reserve Your Spot Now with a $500 deposit*

*Upon receipt of your deposit, you will be asked to complete a brief application to attend the retreat.
Your deposit will be fully refunded if we mutually determine this is not a good fit.

What Others are Saying

Michael Port

"Mike blows business owners away with his ability to quickly zero-in on key actions to grow a profitable business. Our participants love him! He's practical and approachable. Masterminding with Mike is an opportunity EVERY small business owner should jump on."

Michael Port

Author of Book Yourself Solid and Founder
of Heroic Public Speaking
John Jantsch

"So many people know Mike Michalowicz for his books. But the secret is, he is an amazing coach. If there is ever a business learning event you should attend, it is one run by Mike Michalowicz."

John Jantsch

Author of Duct Tape Marketing
Travis Lane Jenkins

"Roger did a stellar job introducing our audience to the fascinating field of neuromarketing. He obviously knows his stuff and struck a perfect balance by making the topic interesting and accessible without sacrificing any credibility. He takes a very pragmatic approach to a topic that’s all-to-often over-hyped and sensationalized. I would highly recommend both the topic and the speaker for any conference or event touching on the intersection of science and marketing.”"

Gord Hotchkiss

Programming Chair
Search Insider Summit
John Jantsch

Warning: She's Brilliant and Lot's of Fun!

Dr. Sabrina Starling challenges status quo thinking, moving business owners forward with powerful, actionable insights. Dr. Starling is an invaluable resource to small business owners. Nowhere else will you find this rate combination of psychology combined with solid business strategy, presented in an easy to understand, highly applicable way. Dr. Starling is passionate about driving profit in small businesses, as they become great places to work. Her highest commitment is to moving small business owners from being overworked and barely staying afloat to thriving in their business and personal lives. Audience members come away excited, energize and wanting more. She's easy to work with, and truly has the business owners' best interests at heart.

Travis Lane Jenkins

Founder and CEO at Rock Star Entrepreneur Network